Netflix users gradually leave, the first 6 months of the year are gloomy
Netflix’s Q2 announcement couldn’t be more bleak when the number of users continued to decline without any precedent in history.
Specifically, according to Netflix reports, they have lost up to 970,000 subscribers on the platform. This number has been predicted more terrible than before of 2 million users
Netflix currently has nearly 221 million users and is expected to increase by 1 million in the next 3 months, but that will be the challenge they face when the number of subscribers “leaving” is showing signs. higher than new subscribers.
Accordingly, Netflix is facing a staffing crisis when more than 450 employees have been laid off.
Facing difficulties, Netflix has also announced a cheaper advertising subscription package and a new partnership with Microsoft. Currently, Netflix is also conducting a trial to charge a password-sharing account.
Netflix announced in its letter to shareholders that it will launch an ad-supported service in early 2023. Additionally, next year will see the official rollout of the paid sharing service.
Earlier, Netflix announced that it was testing an “add a home” feature that would charge an additional $3 to share an account with other households.
Netflix kicked off 2022 in a way that couldn’t have been worse. In April, the company reported that it had lost 200 million subscribers in the first quarter of 2022 – the first and largest drop in subscribers in more than a decade.
This year, the value of Netflix’s stock has fallen about 70%. Market valuation has dropped from $300 billion to less than $90 billion in less than a year. After the company reported that it lost fewer subscribers than anticipated, Netflix shares jumped 8%
