To promote its branding in the Vietnamese market, The Parentinc has acquired domestic childcare platform Webtretho. Financial details of the deal were not disclosed. Webtretho will officially operate under The Parentinc Group in the plan to expand scale and increase utility for users.
About The Parentinc
Singapore-based The Parentinc is the company behind TheAsianparent and consumer brand Mama’s Choice. TheAsianparent is known as the leading content, community, commerce platform for women and young parenting mothers in Southeast Asia with 11 markets of 35 million monthly users. Mama’s Choice is a brand specialising in the production of safe and natural household products and products for mothers and babies. Mama’s Choice products are designed and tested in Singapore, meet Halal standards, and have millions of users in Asia.
Nikki Assavathorn, Regional Director of The Parentinc in Thailand and Vietnam
Webtretho is a famous social networking community for mothers and babies for the past two decades in Vietnam. This company was established in 2002 and attracts millions of users, visiting every year. Webtretho also operates the leading Baby Love app for parents with over two million members. This is also a place to share experiences from obstetric and pediatric hospitals and many specialized doctors across the country. Phan Thanh Huong, CEO of Webtretho, said that was a new development period.
Phan Thanh Huong, CEO of Webtretho
Huong is very pleased with this business development and looks forward to collaborating with The Parentinc team, which has deployed many successful models in the region. Brands when combined will create outstanding strength, helping advertising partners reach the right potential customers, at the right time, and deliver the most accurate message. With the continuous development of technology and innovative solutions every day, the platform opens the door for advertising partners to reach 50 million homes around the world.
Sources of information include DealstreetAsia and TechInAsia.