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Insider CDxP raised $121 million in Series D round

Insider’s Series D funding round

Insider CDxP is the leading tech unicorn for omnichannel customer experience personalisation. This unicorn announced its $121-million Series D funding round led by QIA, with a valuation of $1.22 billion. Investors participating in the round also included Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity and Endeavor Catalyst. Accordingly, Insider officially became one of the few female-led SaaS unicorns worldwide. Insider has enjoyed rapid, consistent growth. This unicorn is one of the 9 major B2B SaaS unicorns in the world, 5th in the US, 4th in Europe, 2nd in Asia, and 1st in Latin America.


Insider CDxP claimed to be invested $121 million

The announcement of the completion of the Series D investment round


Insider plans to leverage the newly invested capital to recruit global talent. This unicorn is expected to generate 200% growth over a 3-year period. The heart of this plan is recruiting female engineers to take up R&D positions. Especially in Vietnam, Insider is also determined to invest in human resources, providing the best long-term service to businesses in this extremely potential market.


About Insider CDxP

Insider was founded in 2012 and headquartered in Singapore. This is a platform that collects data and optimises user experience in real time, connected through channels such as website, app,…  This platform has more than 700 members with 41 different nationalities in 28 countries worldwide. With experience from a highly specialised team, Insider has helped nearly 1000 global brands, 100 top APAC brands such as BamBoo Airways, Vietnam Airlines, Son Kim Group, VinGroup, Viettel Group, Be, FPT Shop, The Body Shop,… accelerates digital growth through enhanced omnichannel customer experience.


Hande Cilingir

Hande Cilingir, Founder & CEO of Insider CDxP


Insiders and partners bring value to every user by constantly improving products and technologies. This unicorn regularly organises programs, inspires the martech community, becomes a bridge to create a cooperation playground for Vietnamese businesses to develop. Identifying Vietnam as one of the key markets, Insider CDxP plans to spend 25% of the total capital to invest and develop here. Insider leads all world prestige rankings voted by partners. Founder & CEO Hande Cilingir shared: “We have grown significantly in size over the past three years, growing 3 times. We also tripled our valuation in this round. The global team has grown by 300% and the customer base is also growing.”

Sources of information include Diendandoanhnghiep, Doanhnghiephoinhap, Doanhnghieptiepthi, and Doanhnhansaigon.