Insurance firm AIA Vietnam and e-commerce company Tiki have announced a 10-year exclusive partnership. This is the first comprehensive exclusive partnership between a life insurer and a digital platform.

Under the collaboration agreement, AIA Vietnam will become Tiki’s exclusive insurance partner, providing life and health insurance solutions for Tiki users on its e-commerce platform. AIA Vietnam and Tiki will also jointly explore further collaboration opportunities to offer more services in the future as the local financial needs grow. 

Mr. Wayne Besant, Chief Executive Officer of AIAVietnam, said, “This unique and first to market partnership starts a new era of personal life insurance in Vietnam.”

He also said in a statement that the partnership would cover products in “Lifestyle benefits and innovative distribution; distinctive digital health & wellness offerings and other financial & e-commerce propositions.”

For the first time, AIA Vietnam will offer bite-size protection and lifestyle-related products on the Tiki platform. Through this digitally-driven partnership with Tiki, AIA will offer products tailored to customers’ life stages.

Tran Ngoc Thai Son, Founder and CEO of Tiki, said, “This strategic partnership combines fuses AIA’s world-class expertise in insurance and Tiki’s deep, hyper-local understanding of Vietnamese consumers to create what we hope to be the simplest, hassle-free online insurance shopping experience.”

“Insurance is a great way to take care of oneself and one’s family and help society at the same time. Partnering with a global leader like AIA allows us to embrace that vision by creating personalized life and health insurance solutions for everyone, every need and every circumstance in a seamless, digital-first experience on our platform.”, he said. 

Source: VietnamPlus, AIA, DealStreetAsia, FintechNews