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Greenba.Plus

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Greenba.Plus

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Greenba.Plus is a Vietnamese startup pioneering nutritious food products made from yam and plant-based protein, offering a healthy solution for diabetics, weight-conscious individuals, and vegan consumers.

Product & Solution

Greenba.Plus introduces Yam-Based Protein Pasta, a first-of-its-kind food product in Vietnam that combines yam flour and plant-based protein. Unlike traditional rice-based pasta, this product offers a lower glycemic index, making it suitable for diabetics, weight-conscious individuals, and plant-based eaters.

  • Key Features:
    • Rich in resistant starch: Supports digestive health, reduces cholesterol, and helps control blood sugar levels.
    • High in plant-based protein: Essential for muscle development and overall well-being.
    • Low glycemic index: Prevents sudden spikes in blood sugar.
    • Gluten-free & organic: Suitable for health-conscious consumers looking for natural and minimally processed food options.

Business Model & Growth Strategy

  • Phase 1 (2024-2025): Launch through online platforms and organic food stores.
  • Phase 2 (2025-2026): Expand to major retail chains, export to Asian markets.
  • Phase 3 (2027 onwards): Develop new yam-based product lines, targeting European & U.S. markets.

Market Potential & Target Customers

  • Key target groups:
    • Diabetics, individuals on a weight-loss diet.
    • Vegans and fitness-conscious consumers needing plant-based protein.
    • Health-conscious consumers seeking gluten-free options.
  • Market potential:
    • Vietnam has over 5 million diabetics, driving demand for low-GI foods.
    • The global plant-based food industry is growing rapidly.

Founding Team

Greenba.Plus was founded by food technology experts from HCMC University of Technology and Education, dedicated to sustainable and nutritious food solutions.

  • Nguyen Hoang An – Project Lead: Food technology specialist.
  • Tran Minh Huy – R&D: Optimizing product formulation.
  • Le Phuong Thao – Marketing: Market expansion and branding.
  • Vo Thanh Tu – Production & Operations: Managing production and quality control.