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Mr. Pham Tung Lam

Advisor of Media, Communications and Political Affairs at the Embassy of Sweden, Vietnam

As a member of #TeamSweden in Vietnam, Mr.Lam works extensively with Swedish multinational companies operating in the country, including ABB, AstraZeneca, EF, Ericsson, Electrolux, IKEA, and Volvo. He has over 20 years of experience providing strategic marketing communications, brand management, public relations and digital diplomacy to government agencies, the United Nations, chambers of commerce, business associations and corporates.

From 2006 to 2011, he was the member/media advisor of the Prime Minister’s Special Task Force on Administrative Procedures Reform. Known as Project 30, this important program has helped make Vietnam a better place for doing business. According to OECD, Project 30 achieved its goal of cutting down 30% of compliance costs, saving Vietnam about 30,000 billion VND/year.